Experienced UK + EU Food & Drink Distribution

We win distribution for better-for-you and functional food and drink brands.

From prebiotic drinks to supplements and functional mushroom formats, we combine commercial terms, buyer access, and operating discipline to secure listings, protect margin, and keep stock moving across UK and EU channels.

Discuss Terms + Network Explore Portfolio
  • National accounts, regional wholesale, and specialist retail coverage
  • Ambient and chilled handling with EDI and pallet compliance workflows
  • Forecasting, promo planning, and OTIF-led replenishment cadence

Portfolio

A broad portfolio, anchored by three flagship brands.

We distribute additional better-for-you food and drink lines across grocery, convenience, wellness retail, and wholesale. These three are the current flagship focus.

Flagship Partner

Prebiotic Soda

Living Things

Sparkling prebiotic soda formulated with live cultures and naturally low sugar positioning for modern beverage sets.

Visit Brand

Flagship Partner

Personalized Vitamins

Vitl

Subscription-led daily vitamin packs and targeted nootropic support, built for measurable compliance and retention.

Visit Brand

Flagship Partner

Functional Mushrooms

Everystate

Organic lion's mane and reishi based formulas positioned for focus, resilience, and everyday cognitive performance.

Visit Brand

Additional partner brands available by channel and territory.

Flagship Spotlight

Place each line in the right channel for rate of sale, margin, and replenishment reliability.

Prebiotic Beverage

Living Things

Living Things wins in chilled convenience and natural grocery doors where first-trial is high and weekly replenishment can be locked in.

  • Low-sugar and live-culture positioning fits premium front-of-cooler missions
  • Depot order cycles and promo windows are sequenced to prevent stockouts
  • Trade terms protect contribution margin while keeping shelf price competitive

Capabilities

Built by operators who know food and drink distribution at shelf level.

Commercial and Terms Negotiation

Structured pricing, terms, and promotional mechanics designed to secure listings without eroding long-term contribution margin.

Route-to-Market Design

Channel and door mapping by case format, shelf-life profile, and buyer economics to drive sustainable rate of sale.

Demand Planning and Replenishment

Forecasting aligned to launch waves and promo windows to reduce stockouts, overstocks, and service disruption.

Retail Compliance and QA

Retailer-ready documentation, lot traceability, and freshness control across grocery, convenience, wellness, and wholesale.

Coverage

UK depth first, then scalable European lanes.

We build UK drop density first, then expand through proven EU routes with strict service-level, fill-rate, and cost-to-serve control.

United Kingdom (Home Market)

Lead time: 24-72 hours

Ireland + Benelux

Lead time: 2-4 business days

DACH + Nordics

Lead time: 3-5 business days

Process

How we move from first meeting to stable repeat orders.

  1. 01. Range, Margin, and Supply Review

    Validate COGS, target margin, case pack, shelf-life, and supply readiness before committing launch volume.

  2. 02. Terms and Rate Card Build

    Set pricing bands, deal mechanics, and trade terms aligned to buyer expectations and sustainable P&L.

  3. 03. Listing and Depot Activation

    Coordinate listing approvals, depot onboarding, and field merchandising assets for launch readiness.

  4. 04. Weekly Operating Cadence

    Track OTIF, fill-rate, promo sell-through, and stock cover with corrective actions agreed each week.

  5. 05. Scale Decision Gates

    Expand regions only when repeat rate, service performance, and contribution margin all meet threshold.

Team

The operators behind our network, terms engine, and brand growth.

Cross-functional team spanning commercial, category, supply, and retail execution.

Jonathan

Senior Brand Scout

Tracks early-stage functional beverage and supplements founders across the UK and Ireland before mainstream retail breakout.

Max

Lead Brand Builder

Converts high-potential SKUs into market-ready launches with channel fit, packaging strategy, and commercial storytelling.

Sofia

Category Intelligence Director

Models category shifts and buyer appetite to prioritize products with the strongest margin and repeat profile.

Theo

Commercial Terms Lead

Designs term structures that maintain brand economics while improving uptake with key retail and wholesale partners.

Emilia

Buyer Partnerships Manager

Manages direct buyer relationships across natural grocery, premium convenience, pharmacy, and wellness specialist channels.

Lewis

Omnichannel Activation Manager

Aligns in-store promotion, ecommerce campaigns, and field execution so brands scale without fragmented demand.

Nora

Supply and Replenishment Planner

Balances forecast risk, stock cover, and lead times to protect fill-rate performance during promotional windows.

Kai

Merchandising and POS Lead

Builds shelf strategy, visibility assets, and educational touch points that lift trial and category conversion.

Priya

Compliance and QA Manager

Oversees lot traceability, claims documentation, and retailer quality standards across UK and EU operations.

Henrik

Nordic Expansion Manager

Coordinates go-to-market sequencing for Nordic doors with local distributor alignment and language-ready trade materials.

Elodie

Community and Sampling Strategist

Designs targeted sampling and creator programs that accelerate first purchase and shorten repeat purchase cycles.

Omar

Data and Performance Analyst

Tracks door-level performance, term efficiency, and promo impact to guide weekly operating decisions.

Contact

Talk listings, terms, and launch timing.

Share your target channels, case format, and launch markets. We respond with a practical distribution plan, terms approach, and rollout timing.

Email: partnerships@functionalfoods.co